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	<title>Comments for Business and Technology in Second Life</title>
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	<link>http://blogs.betatechnologies.info/gwynethllewelyn</link>
	<description>by Gwyneth Llewelyn</description>
	<lastBuildDate>Sun, 07 Mar 2010 09:10:15 +0000</lastBuildDate>
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		<title>Comment on Not There Any More by <img src='http://blogs.betatechnologies.info/gwynethllewelyn/wp-content/plugins/rpx/images/openid.png'/> Gwyneth Llewelyn</title>
		<link>http://blogs.betatechnologies.info/gwynethllewelyn/2010/03/03/not-there-any-more/comment-page-1#comment-3152</link>
		<dc:creator><img src='http://blogs.betatechnologies.info/gwynethllewelyn/wp-content/plugins/rpx/images/openid.png'/> Gwyneth Llewelyn</dc:creator>
		<pubDate>Sun, 07 Mar 2010 09:10:15 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.betatechnologies.info/gwynethllewelyn/?p=75#comment-3152</guid>
		<description>... and so is &lt;a href=&quot;http://bluemars.com/blog/tiki.html&quot; rel=&quot;nofollow&quot;&gt;Blue Mars, courtesy of Desmond Shang&lt;/a&gt;.

&lt;a href=&quot;http://www.massively.com/2010/03/06/the-virtual-whirl-questions-from-the-virtual-mailbag/&quot; rel=&quot;nofollow&quot;&gt;Tateru Nino gives some ideas to Thereians where to go&lt;/a&gt;.

And you can always &lt;a href=&quot;http://www.facebook.com/group.php?gid=339716272417&quot; rel=&quot;nofollow&quot;&gt;join the &quot;Life after There&quot; group on Facebook&lt;/a&gt; or read &lt;a href=&quot;http://www.lifeafterthere.freeforums.org/&quot; rel=&quot;nofollow&quot;&gt;their forums&lt;/a&gt;. Thereians are incredibly organised...

LL allegedly is going to do the same. They apparently have promised former Thereians to be given some &quot;special place&quot; of their own, with their own community gateway or something, and volunteers that have experience with There.com to help Thereians out with their first steps in SL. Woot :) I remember when, over 5 years ago, they embraced Thereians and even gave them a last name... some of those Thereians have been among the most talented and creative designers in SL for quite a long time...</description>
		<content:encoded><![CDATA[<p>&#8230; and so is <a href="http://bluemars.com/blog/tiki.html" rel="nofollow">Blue Mars, courtesy of Desmond Shang</a>.</p>
<p><a href="http://www.massively.com/2010/03/06/the-virtual-whirl-questions-from-the-virtual-mailbag/" rel="nofollow">Tateru Nino gives some ideas to Thereians where to go</a>.</p>
<p>And you can always <a href="http://www.facebook.com/group.php?gid=339716272417" rel="nofollow">join the &#8220;Life after There&#8221; group on Facebook</a> or read <a href="http://www.lifeafterthere.freeforums.org/" rel="nofollow">their forums</a>. Thereians are incredibly organised&#8230;</p>
<p>LL allegedly is going to do the same. They apparently have promised former Thereians to be given some &#8220;special place&#8221; of their own, with their own community gateway or something, and volunteers that have experience with There.com to help Thereians out with their first steps in SL. Woot <img src='http://blogs.betatechnologies.info/gwynethllewelyn/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  I remember when, over 5 years ago, they embraced Thereians and even gave them a last name&#8230; some of those Thereians have been among the most talented and creative designers in SL for quite a long time&#8230;</p>
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		<title>Comment on Not There Any More by <img src='http://blogs.betatechnologies.info/gwynethllewelyn/wp-content/plugins/rpx/images/openid.png'/> Gwyneth Llewelyn</title>
		<link>http://blogs.betatechnologies.info/gwynethllewelyn/2010/03/03/not-there-any-more/comment-page-1#comment-3151</link>
		<dc:creator><img src='http://blogs.betatechnologies.info/gwynethllewelyn/wp-content/plugins/rpx/images/openid.png'/> Gwyneth Llewelyn</dc:creator>
		<pubDate>Sun, 07 Mar 2010 08:54:29 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.betatechnologies.info/gwynethllewelyn/?p=75#comment-3151</guid>
		<description>Fresh from the news: moove is also giving former There.com &lt;a href=&quot;http://community.moove.com/cs/as.dll?ecrg&amp;c=*5BA&quot; rel=&quot;nofollow&quot;&gt;a chance to join their virtual world for free&lt;/a&gt;.</description>
		<content:encoded><![CDATA[<p>Fresh from the news: moove is also giving former There.com <a href="http://community.moove.com/cs/as.dll?ecrg&amp;c=*5BA" rel="nofollow">a chance to join their virtual world for free</a>.</p>
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		<title>Comment on L$ as a currency in the real world &#8211; a step closer? by <img src='http://blogs.betatechnologies.info/gwynethllewelyn/wp-content/plugins/rpx/images/openid.png'/> Gwyneth Llewelyn</title>
		<link>http://blogs.betatechnologies.info/gwynethllewelyn/2010/03/05/l-as-a-currency-in-the-real-world-a-step-closer/comment-page-1#comment-3136</link>
		<dc:creator><img src='http://blogs.betatechnologies.info/gwynethllewelyn/wp-content/plugins/rpx/images/openid.png'/> Gwyneth Llewelyn</dc:creator>
		<pubDate>Sat, 06 Mar 2010 07:48:59 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.betatechnologies.info/gwynethllewelyn/?p=77#comment-3136</guid>
		<description>@Troy:

Oops. That&#039;s what happens when I&#039;m really too tired to think properly. You&#039;re &lt;i&gt;absolutely right&lt;/i&gt; and I&#039;ve changed it! Thank you very much!</description>
		<content:encoded><![CDATA[<p>@Troy:</p>
<p>Oops. That&#8217;s what happens when I&#8217;m really too tired to think properly. You&#8217;re <i>absolutely right</i> and I&#8217;ve changed it! Thank you very much!</p>
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		<title>Comment on L$ as a currency in the real world &#8211; a step closer? by <img src='http://blogs.betatechnologies.info/gwynethllewelyn/wp-content/plugins/rpx/images/twitter.png'/> Troy McConaghy</title>
		<link>http://blogs.betatechnologies.info/gwynethllewelyn/2010/03/05/l-as-a-currency-in-the-real-world-a-step-closer/comment-page-1#comment-3127</link>
		<dc:creator><img src='http://blogs.betatechnologies.info/gwynethllewelyn/wp-content/plugins/rpx/images/twitter.png'/> Troy McConaghy</dc:creator>
		<pubDate>Sat, 06 Mar 2010 02:06:38 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.betatechnologies.info/gwynethllewelyn/?p=77#comment-3127</guid>
		<description>I&#039;m pretty sure Gaming Open Market wasn&#039;t bought by Linden Lab (although LL did consider that option). For a reference, see http://foo.secondlifeherald.com/slh/2005/08/betrayed_linden.html</description>
		<content:encoded><![CDATA[<p>I&#8217;m pretty sure Gaming Open Market wasn&#8217;t bought by Linden Lab (although LL did consider that option). For a reference, see <a href="http://foo.secondlifeherald.com/slh/2005/08/betrayed_linden.html" rel="nofollow">http://foo.secondlifeherald.com/slh/2005/08/betrayed_linden.html</a></p>
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		<title>Comment on L$ as a currency in the real world &#8211; a step closer? by Simon Newstead</title>
		<link>http://blogs.betatechnologies.info/gwynethllewelyn/2010/03/05/l-as-a-currency-in-the-real-world-a-step-closer/comment-page-1#comment-3125</link>
		<dc:creator>Simon Newstead</dc:creator>
		<pubDate>Sat, 06 Mar 2010 00:34:36 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.betatechnologies.info/gwynethllewelyn/?p=77#comment-3125</guid>
		<description>Facebook credits or an iTunes &quot;connect&quot; could be good options for widely adopted micro-payment options for the masses.</description>
		<content:encoded><![CDATA[<p>Facebook credits or an iTunes &#8220;connect&#8221; could be good options for widely adopted micro-payment options for the masses.</p>
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		<title>Comment on L$ as a currency in the real world &#8211; a step closer? by Dusan Writer&#8217;s Metaverse &#187; The Fast and the Furious: Second Life on the Autobahn</title>
		<link>http://blogs.betatechnologies.info/gwynethllewelyn/2010/03/05/l-as-a-currency-in-the-real-world-a-step-closer/comment-page-1#comment-3124</link>
		<dc:creator>Dusan Writer&#8217;s Metaverse &#187; The Fast and the Furious: Second Life on the Autobahn</dc:creator>
		<pubDate>Fri, 05 Mar 2010 23:17:08 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.betatechnologies.info/gwynethllewelyn/?p=77#comment-3124</guid>
		<description>[...] is now connected to the Web &#8211; which opens up, well, some pretty stunning possibilities as Gwen has pointed out) - A new ad [...]</description>
		<content:encoded><![CDATA[<p>[...] is now connected to the Web &#8211; which opens up, well, some pretty stunning possibilities as Gwen has pointed out) &#8211; A new ad [...]</p>
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		<title>Comment on L$ as a currency in the real world &#8211; a step closer? by <img src='http://blogs.betatechnologies.info/gwynethllewelyn/wp-content/plugins/rpx/images/openid.png'/> Gwyneth Llewelyn</title>
		<link>http://blogs.betatechnologies.info/gwynethllewelyn/2010/03/05/l-as-a-currency-in-the-real-world-a-step-closer/comment-page-1#comment-3117</link>
		<dc:creator><img src='http://blogs.betatechnologies.info/gwynethllewelyn/wp-content/plugins/rpx/images/openid.png'/> Gwyneth Llewelyn</dc:creator>
		<pubDate>Fri, 05 Mar 2010 18:26:40 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.betatechnologies.info/gwynethllewelyn/?p=77#comment-3117</guid>
		<description>Aww Peter... I hope you feel encouraged to write your article! The more, the merrier :)

That &quot;twist&quot; is not a new idea... I keep coming back to the same old arguments, but in this case, at least I&#039;m seeing, from the perspective of the technology that LL must have implemented, that there might finally be a non-quirky way of actually doing it.</description>
		<content:encoded><![CDATA[<p>Aww Peter&#8230; I hope you feel encouraged to write your article! The more, the merrier <img src='http://blogs.betatechnologies.info/gwynethllewelyn/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>That &#8220;twist&#8221; is not a new idea&#8230; I keep coming back to the same old arguments, but in this case, at least I&#8217;m seeing, from the perspective of the technology that LL must have implemented, that there might finally be a non-quirky way of actually doing it.</p>
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		<title>Comment on L$ as a currency in the real world &#8211; a step closer? by <img src='http://blogs.betatechnologies.info/gwynethllewelyn/wp-content/plugins/rpx/images/openid.png'/> Gwyneth Llewelyn</title>
		<link>http://blogs.betatechnologies.info/gwynethllewelyn/2010/03/05/l-as-a-currency-in-the-real-world-a-step-closer/comment-page-1#comment-3116</link>
		<dc:creator><img src='http://blogs.betatechnologies.info/gwynethllewelyn/wp-content/plugins/rpx/images/openid.png'/> Gwyneth Llewelyn</dc:creator>
		<pubDate>Fri, 05 Mar 2010 18:12:31 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.betatechnologies.info/gwynethllewelyn/?p=77#comment-3116</guid>
		<description>My thoughts is that governments don&#039;t exist to stifle business &amp; technology, and that I&#039;m pretty sure that Pierre Omidyar would love to add a new payment gateway to eBay :) Regardless of all that, current existing micropayment gateways like, say, the UK operator Coinz, are &quot;licensed E-money issuer certified by the &lt;a href=&quot;http://www.fsa.gov.uk/&quot; rel=&quot;nofollow&quot;&gt;Financial Services Authority&lt;/a&gt;&quot;. So I&#039;m sure there is definitely a way to sign whatever bureaucratic forms that will appease governments and lawyers.

As for using L$ to acquire &quot;real world&quot; items, the future is now. In my own backwards country, anyone can buy stamps from the National Postal System with L$, and experiments are under way to allow you to pre-charge your mobile phone with L$ in order to make phone calls and send text messages. Sure, it&#039;s not a widespread use yet. And I believe that you&#039;re right to say that buying digital goods — even if not strictly related to SL! — might be a first, but important, step, which might be far more interesting than selling groceries for L$...

I have to admit that I didn&#039;t see LL as providing an &quot;alternative&quot; marketplace to Amazon or eBay; to be honest, I never thought of that. I &lt;i&gt;did&lt;/i&gt; think that &lt;i&gt;others&lt;/i&gt; would be happy to do so, however; according to their mission, LL is focused on virtual world technologies to &quot;improve the human condition&quot;, and I hardly see them as operating their own marketplace. No, I was thinking about &lt;i&gt;existing&lt;/i&gt; marketplaces using the L$ as yet another payment service; and of new services, tied to premium content on the Web, that, lacking a comfortable microcurrency payment system, would simply use the L$ for this purpose.</description>
		<content:encoded><![CDATA[<p>My thoughts is that governments don&#8217;t exist to stifle business &amp; technology, and that I&#8217;m pretty sure that Pierre Omidyar would love to add a new payment gateway to eBay <img src='http://blogs.betatechnologies.info/gwynethllewelyn/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  Regardless of all that, current existing micropayment gateways like, say, the UK operator Coinz, are &#8220;licensed E-money issuer certified by the <a href="http://www.fsa.gov.uk/" rel="nofollow">Financial Services Authority</a>&#8220;. So I&#8217;m sure there is definitely a way to sign whatever bureaucratic forms that will appease governments and lawyers.</p>
<p>As for using L$ to acquire &#8220;real world&#8221; items, the future is now. In my own backwards country, anyone can buy stamps from the National Postal System with L$, and experiments are under way to allow you to pre-charge your mobile phone with L$ in order to make phone calls and send text messages. Sure, it&#8217;s not a widespread use yet. And I believe that you&#8217;re right to say that buying digital goods — even if not strictly related to SL! — might be a first, but important, step, which might be far more interesting than selling groceries for L$&#8230;</p>
<p>I have to admit that I didn&#8217;t see LL as providing an &#8220;alternative&#8221; marketplace to Amazon or eBay; to be honest, I never thought of that. I <i>did</i> think that <i>others</i> would be happy to do so, however; according to their mission, LL is focused on virtual world technologies to &#8220;improve the human condition&#8221;, and I hardly see them as operating their own marketplace. No, I was thinking about <i>existing</i> marketplaces using the L$ as yet another payment service; and of new services, tied to premium content on the Web, that, lacking a comfortable microcurrency payment system, would simply use the L$ for this purpose.</p>
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		<title>Comment on L$ as a currency in the real world &#8211; a step closer? by Hiro Pendragon</title>
		<link>http://blogs.betatechnologies.info/gwynethllewelyn/2010/03/05/l-as-a-currency-in-the-real-world-a-step-closer/comment-page-1#comment-3113</link>
		<dc:creator>Hiro Pendragon</dc:creator>
		<pubDate>Fri, 05 Mar 2010 16:25:36 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.betatechnologies.info/gwynethllewelyn/?p=77#comment-3113</guid>
		<description>Remember Philip Rosedale once touted SL for micropayments, and used what turned out to be a Ponzi scheme scammer as the example, and had to lay low on that concept.

Gwyn, you do a good job of illustrating why L$ could become a real microtransaction currency. However, you don&#039;t touch upon the legal ramifications, or business sensibility. Would governments insist that Linden Lab essentially follow the same regulations as eBay? Would L$ have to be tracked and treated as currency at all times, rather than the &quot;when it&#039;s sold for US$ it becomes real&quot; paradigm? I know the dreamers at Linden Lab are still looking to &quot;create a new nation&quot; rather than a solid virtual world platform, but does allowing the L$ to become a real item marketplace further the Linden Lab business model?

Let&#039;s hypothetically say yes, for the moment. What would make the most sense? Xstreet become both a virtual and real item workshop. Pierre Omidyar gets a little more than a little upset for helping a company that ultimately becomes a competitor to eBay. Governments come in and now hold Linden Lab responsible for aggressively policing their marketplace in the same way that eBay, Amazon, and others do. What&#039;s the unique business model? The only thing I can think would be selling virtual world / real world crossover items, something like Webkinz does with their real plush toys and virtual pets.

On the other side of this is a simple fact - more and more of what we want is virtual. Music and movies are sold digitally, as the two biggest examples that come to my mind. Perhaps Linden Lab could stick to the &quot;digital&quot; side of the marketplace, and avoid the same government eye? 

What&#039;s your thoughts, Gwyn?</description>
		<content:encoded><![CDATA[<p>Remember Philip Rosedale once touted SL for micropayments, and used what turned out to be a Ponzi scheme scammer as the example, and had to lay low on that concept.</p>
<p>Gwyn, you do a good job of illustrating why L$ could become a real microtransaction currency. However, you don&#8217;t touch upon the legal ramifications, or business sensibility. Would governments insist that Linden Lab essentially follow the same regulations as eBay? Would L$ have to be tracked and treated as currency at all times, rather than the &#8220;when it&#8217;s sold for US$ it becomes real&#8221; paradigm? I know the dreamers at Linden Lab are still looking to &#8220;create a new nation&#8221; rather than a solid virtual world platform, but does allowing the L$ to become a real item marketplace further the Linden Lab business model?</p>
<p>Let&#8217;s hypothetically say yes, for the moment. What would make the most sense? Xstreet become both a virtual and real item workshop. Pierre Omidyar gets a little more than a little upset for helping a company that ultimately becomes a competitor to eBay. Governments come in and now hold Linden Lab responsible for aggressively policing their marketplace in the same way that eBay, Amazon, and others do. What&#8217;s the unique business model? The only thing I can think would be selling virtual world / real world crossover items, something like Webkinz does with their real plush toys and virtual pets.</p>
<p>On the other side of this is a simple fact &#8211; more and more of what we want is virtual. Music and movies are sold digitally, as the two biggest examples that come to my mind. Perhaps Linden Lab could stick to the &#8220;digital&#8221; side of the marketplace, and avoid the same government eye? </p>
<p>What&#8217;s your thoughts, Gwyn?</p>
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		<title>Comment on L$ as a currency in the real world &#8211; a step closer? by Peter Stindberg</title>
		<link>http://blogs.betatechnologies.info/gwynethllewelyn/2010/03/05/l-as-a-currency-in-the-real-world-a-step-closer/comment-page-1#comment-3104</link>
		<dc:creator>Peter Stindberg</dc:creator>
		<pubDate>Fri, 05 Mar 2010 13:36:55 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.betatechnologies.info/gwynethllewelyn/?p=77#comment-3104</guid>
		<description>/me sighs - I intended to write about micropayments for several months now, and what huge potential LL has to become the &quot;bank of the metaverse&quot;. You covered a LOT of what I wanted to write about in this post. The twist to use the L$ for offworld purposes is interesting though. Well done!</description>
		<content:encoded><![CDATA[<p>/me sighs &#8211; I intended to write about micropayments for several months now, and what huge potential LL has to become the &#8220;bank of the metaverse&#8221;. You covered a LOT of what I wanted to write about in this post. The twist to use the L$ for offworld purposes is interesting though. Well done!</p>
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